Promotional Goals

The Promotion Committee creates excitement about downtown to stimulate shopping and investment.  Marketing our historic architecture and unique sense of place is what positions us strategically in the competitive marketplace.  There is no other shopping destination like downtown Dahlonega, and that is our strength over the competition of other downtowns and shopping centers. The Promotion Committee creates and sells a positive image of the downtown district that encourages consumers and investors to live, work, shop, play, and invest in downtown.  The Promotion Committee creates excitement about downtown through:

  • Special events
  • Retail sales events
  • Image campaigns
  • Market downtown’s unique characteristics to residents, investors, business owners, and visitors.