Mission Statement

The purpose of the Downtown Development Authority and Main Street Program is to stimulate and sustain economic development in Downtown Dahlonega by encouraging cooperation and building leadership; by advancing a positive image of downtown and promoting it as an exciting place to live, shop, and invest; by sustaining and improving the appearance of downtown; and by strengthening and expanding the economic base of downtown.

Vision Statement

Downtown Dahlonega will retain its role as the heart of the region and the center for community and economic development. It will have an inviting appearance, highlighted by historic architecture. It will enhance the civic, cultural, and economic vitality of the entire community.

Downtown Dahlonega will be a strong center for business, and an entertainment and learning destination with:
A clean, well-lighted and inviting appearance day and night
Attractive storefronts occupied with a variety of appealing retail and service businesses
Activities that will attract and benefit areas residents, visitors, industry, and the university community
Historic architecture that offers visual unity and a quality experience in history and culture
Unified retail and service businesses with a reputation for team work and customer service
A reputation as a creative and lively center where people will shop, enjoy, remember, and return